天美传媒 academics have been working with the BBC to highlight the importance of voting. 聽
Lecturers聽were asked by BBC Radio Solent to put forward their reasons why political engagement is a good thing.
Advertising and media lecturer Dr David McQueen spoke about how this election was different to the two-horse races of the past. 鈥淚 think that there have been some amazingly exciting developments such as the SNP in Scotland who look like they could sweep every single seat according to some polls.
鈥淲e鈥檙e on a knife edge where the parliamentary processes seem to be fragmenting before our eyes. We have all these parties who are jostling for power and we look as though we may have a coalition 鈥� we are in the margin for error so the pollsters may just get it completely wrong鈥�.聽
The last time that happened was in 1992, when the pollster鈥檚 predictions were way wide of the mark; generally, they are accurate. Is a hung Parliament inevitable this time around?聽
鈥淭he pollsters can get it wrong when there鈥檚 this narrow range 鈥� between the two main parties. I think it鈥檚 wacky races; we could have Labour in power tomorrow, or we could have a clear Conservative majority 鈥� that is actually what I have put ten pounds on and I aim to win 拢75 tomorrow as a consolation to myself鈥�.聽
Answering the question on whether or not voting in non-marginal seats counted, David was defiant. 鈥淧eople say 鈥榤y vote doesn鈥檛 count鈥� 鈥� that is actually one of the biggest reasons that people don鈥檛 vote. It comes out that the parties are all the same and what that does is ensure that the people that do vote get all the say.
鈥淭hose that do vote tend to be older, tend to be wealthier and tend to be white; that means that those that are younger, poorer, and from ethnic minorities don鈥檛 get their say in Parliament. Is it any surprise, then, that Parliament looks the way it does? It looks very male, white and middle class - and if ordinary voters don鈥檛 get out there it will stay the same.聽
鈥淲e need to get everyone out there like we did after the Second World War and vote in a party that represents genuine people. Look at the Labour Party after 鈥�45, they set up the NHS, they had free education - they brought through revolutionary change because everyone went to the poll鈥�.
David also encouraged people to vote for their favourite party regardless of their chances of winning this time around.
鈥淰ote for the policies that you believe in because they may not be an MP this time, but first of all, if they get over 5% then they get their deposit back 鈥� therefore they can build as a party.
It will help that party grow and when they run for local election they have a much better chance of putting in local councillors. And what you see with someone like Caroline Lucas in Brighton she starting off as a tiny minority vote to an MP in about ten years.聽
鈥淥nce every five years we can have an important say in how this country is run. If we have some period of political uncertainty 鈥� that鈥檚 great as far as I鈥檓 concerned.
鈥淚 would like to see the political system shaken up because it鈥檚 been far too apathetic and not listening to people, so it鈥檚 a good chance to really shake up the system.
Darren Lilleker, Associate Professor in Political Communications spoke about the importance of the student vote. 鈥淎t the moment young people are the least likely to vote but they should because if they don鈥檛 the politicians don鈥檛 have to listen to them; they don鈥檛 have to design policies that are geared towards them and so they can be ignored鈥�.聽
鈥淚 don鈥檛 think that the campaigns have done anything to target students; it鈥檚 very much focussed on working people, people looking to buy houses, people with children. They haven鈥檛 been talking to people in education 鈥� those looking to find that first job and concerned with those early stages in life.鈥�
Responding to a question of how much of a difference young votes make, Lilleker said 鈥淚n some areas they are around 25% of the electorate, in others 20% - if they all came out and voted it could change the dynamics of some of the local contests.鈥�
So why aren鈥檛 young people voting? According to Lilleker it is 鈥渂ecause they aren鈥檛 being targeted. I think for many people they feel let down by the last election. Even those who were not old enough to vote feel let down by the Liberal Democrats offered a promise and didn鈥檛 keep it. So there鈥檚 a sense of disconnection from politics, they don鈥檛 feel that the parties represent them and they don鈥檛 really trust politicians to meet their promises鈥︹��
Talking about how politicians can involve young people in politics more, Lilleker said 鈥淚 think that they do need to look at the issues that young people are concerned about, and they are not simply materialist issues about their own lives. There are also global issues and around the environment that students are concerned and care deeply about. They need to connect with them鈥� and be where they are. And not just talking at them but talking with them [but about] finding the things that they鈥檙e concerned about鈥�.
Also giving her opinion on how voting matters was Liisa Rohumaa - the Senior Lecturer in Journalism spoke about the media鈥檚 role in politics.聽
Impressed with Sandi Toksvig鈥檚 decision to leave here role as BBC Radio 4鈥檚 News Quiz to start the Women鈥檚 Equality Party, she described it as 鈥渁bsolutely fantastic - I think we need more parties to bring to the party.聽
Sandi also believed that social media and the need to attract new generations of voters had given the election 鈥渁 different feel,鈥� despite believing that this year鈥檚 campaigning was rather dull.聽
Speaking about Russell Brand鈥檚 famous avocation for not voting, Liisa said that young people 鈥渢end to do the opposite鈥� when told not what to do. Indeed, BU鈥檚 24 hour coverage @YourElection15 proves how passionate young people can be. 鈥淏U Journalism students are tweeting madly about the things that interest them whether it鈥檚 Trident, whether it鈥檚 tuition fees, whether it鈥檚 the NHS or local issues.
鈥淵our future is going to be determined by politicians. You need to find out how policy is formed, how they will affect you. You need to be politicised as soon as possible [as] you鈥檙e going to have many, many years in which to really think about where you live, who you live with and what kind of country you want to live in.聽
Closing with her opinions on E4鈥檚 decision to not broadcast in an attempt to force people to vote, Liisa said that she didn鈥檛 think that it would make a difference. 鈥淚 tell you what does make an impact 鈥� is that all our local politicians in Dorset are about meeting people鈥� at the usual places, but most people aren鈥檛 there are they?
鈥淭hey are working, they are doing shifts, they might be in the library doing their dissertation. But where are these people coalescing? They are coalescing on the internet under social media. So the politicians actually they are very late to the game in really thinking about this and using the internet as their own hustings鈥�.
With polls closing at 10pm tonight, this general election appears to have captured the public imagination more than most. Whatever the result, the face of UK politics may be changing before our very eyes 鈥� be a part of it, engage.
