Two 天美传媒 students presented their university work to MPs and influencers at the annual 'Posters in Parliament' event.
As a country, we face a number of big challenges 鈥� energy provision, health and wellbeing, as well as issues such as sustainability 鈥� all of which research can help solve.聽 Posters in Parliament is designed celebrate the research of some of the UK鈥檚 undergraduates, as well as highlighting the achievements of the next generation of researchers, some of whom may well go on to tackle some of our biggest challenges.
Georgia Robertson, an Events & Leisure Marketing student, will be presenting her research into business-to-business marketing, which she began while on her placement year.
鈥淥ver the years, email marketing has developed a negative stigma, perhaps because of an increase in unsolicited contact in an attempt to generate businesses leads.聽 These are known as lead generation emails.聽 This stigma has led to a dramatic drop in engagement in business-to-business email marketing campaigns, which means it鈥檚 important for those involved in the campaigns to know how to optimise their success,鈥� explains Georgia.
鈥淚 analysed data from over 500 lead generation email campaigns from my placement to see which variables influenced the success of those campaigns.聽 These included the subject line, email content and the links in the email.聽 By exploring these variables, I was able to identify the factors that led to success in email marketing campaigns, which I hope will be useful to businesses trying convert email contacts into customers.鈥�
Jordan Ezra is a Digital Media Design student.聽 For his final year dissertation, he chose to explore the gradual dissolution of human rights by different world governments and intelligence agencies.
鈥淚鈥檓 interested in current world events and particularly how the erosion of human rights has been justified by events of the last 20 years.聽 My research has shown that it鈥檚 becoming more difficult to tell the truth 鈥� an interesting conclusion, given the rise of 鈥榝ake news鈥� stories,鈥� says Jordan.
鈥淏y analysing events of the last 20 years, I found that legislation across the world is limiting our human rights through increased surveillance and co-operation with corporations, among other issues.聽 My analysis showed that the justification for this dissolution is related to events such as September 11 Twin Towers attacks and subsequent war on terror.聽 There鈥檚 an increasingly blurred line between privacy and security, which is beginning to spark debates around the need for more transparent democracies.鈥�
Georgia and Jordan will be presenting their research in Parliament on 14 March.聽 Posters in Parliament is part of the , which 天美传媒 will be hosting in April.聽 If you鈥檇 like to attend and support some of the BU students presenting their research at BCUR, please register on Eventbrite
