BU teams shortlisted for international student advertising competition
Two teams of BU students have been named as finalists in an international student advertising competition.
Team Sparkior and Team Kuckoo, made up of students on BU鈥檚 BA (Hons) Marketing Communications with Advertising programme, are among the top 10 finalists for the 13th annual international student advertising competition, .听
The competition is organised by Edcom and the European Association of Communications Agencies, with entries from students across Europe.
This year, the student teams were tasked with creating a communications campaign to launch a beer in three European markets, make it exciting and relevant for consumers, and build the credentials of the brand.听
Out of 62 teams, ten听were selected to progress to听the second round of judging 鈥� including the two BU teams.
The BU students shortlisted for the final are: 听
Team Sparkior: Chloe Hague, Abie Kandeh, Amy Matthews, Axel Ritter-Bonnett听
Team Kuckoo: Ben Aspinall, Jack Donaldson, Francesca Smith听
The client brief from the听competition was integrated as part of the coursework assessment for their final year unit听Campaign Planning for Advertising, led by Dr听Tauheed听Ramjaun and Stuart Armon. 听
Jack Donaldson, from Team Kuckoo, said: 鈥楤eing announced as a finalist within听Ad Venture听is beyond exciting. Competing against 62 entries from Europe, to then earning a spot within the top 10 is an achievement not to be disregarded. Crafting this proposal was at times more challenging than we鈥檇 ever imagined but despite this, it鈥檚 incredibly rewarding to see our hard-work and determination pay off. It鈥檚 an honour to have been a part of this opportunity and we can only remain optimistic in hoping to win the competition.鈥澨�
Ben Aspinall, also from Team听Kuckoo, added: 鈥業t鈥檚 certainly an experience to be proud of. Imagining ourselves in this position when we initially began the proposal wasn鈥檛 at all what I鈥檇 have expected. Evidently, our resilience and commitment has flourished within the proposal which we are now excited to bring before the judges.鈥�
On behalf of Team Sparkior, Chloe Hague said: "On the BU advertising course, we have been given some brilliant briefs to work on but working on the edcom Ad Venture brief stands out as it has really allowed us to bring together everything we've learnt so far as it is so current and trend focused.
"The encouragement to take risks has enabled us to explore our own ideas uniquely, inspiring creativity in a way which can be expected in a real agency pitch.
"The Ad Venture competition is a very exciting prospect that we are delighted to be a part of! This is a such great opportunity for students, one that we are very grateful for!"
The finalists now have just over two weeks to create a video presentation of their campaign and prepare to answer questions from the competition jury during an online session on 4 May.
The winners will be announced on 5 May and will be awarded tickets to the Cannes Lions Festival.
