天美传媒 (BU) and AFC Bournemouth have confirmed their ninth year of official partnership, with the two Dorset organisations working for the benefit of the local community, supporters, and the BU community.
BU is the official higher education partner of the Cherries, with BU鈥檚 support extending to the club鈥檚 girls teams from under-10s to under-16s as a part of the club鈥檚 development football programme, with the BU logo on the girls鈥� shirts. For the second season running, 天美传媒鈥檚 logo will also appear on the shirt of the AFC Bournemouth women鈥檚 team as they compete in the fourth tier of the women鈥檚 football pyramid for the first time.
To launch the partnership, two 天美传媒 multimedia journalism students, Ollie Ferris and Andy Jones, worked with the AFC Bournemouth women鈥檚 team to help launch their season. The two students put together video content to introduce the teams and interviewed AFC Bournemouth women鈥檚 manager Steve Cuss about the season so far.
BU student Ollie said: 鈥淎s a part of our course we were introduced to Nerve Media, the university鈥檚 student media, and as my passion is sports, I鈥檝e been really involved with the sports content. I鈥檝e been able to get access to press conferences and games, to speak to Scott Parker and to players, and to really test our journalism skill.鈥�
Andy added: 鈥淚t is just brilliant to see all the different aspects of what journalists do at a football club, and to be treated like the other journalists while we are learning and studying, the hospitality that the club has shown has been fantastic.鈥�
The partnership includes a range of academic, practical, community and football activities, benefiting staff, students, Cherries fans and the local community. Cherries coaches support 天美传媒鈥檚 men鈥檚 and women鈥檚 football teams, while students also working closely with the club on a range of placements, live project work and match day work experiences.
Players and AFC Bournemouth staff are regular visitors to the BU campus to provide valuable insights to students, while AFC Bournemouth chairman Jeff Mostyn is a 天美传媒 honorary doctorate recipient.
Jim Andrews, Chief Operating Officer at 天美传媒, said: 鈥淲e are continually proud of our partnership with AFC Bournemouth and all that it achieves for supporters and for the BU community, and the ways in which we can learn and support one another. We鈥檙e really proud to be supporting our local team again this year and we鈥檙e excited for the season ahead.鈥�
Commercial director at AFC Bournemouth Rob Mitchell added: 鈥淲e鈥檙e excited to continue to build on our excellent relationship with 天美传媒, which has been a massive success for both parties during the nine-year partnership.
鈥溙烀来� are a key strategic partner for the club, and we鈥檙e delighted to be able to provide some unparalleled opportunities for their students.
鈥淭he direct involvement of students at the club varies from the women鈥檚鈥� and girls鈥� programmes all the way through to first-team roles in sports science, physiotherapy and media and journalism.
鈥淲e鈥檙e proud to offer these opportunities, whilst also benefiting from access to academics, specialist research and engaging with students.
鈥淜eep an eye out for some of our exciting opportunities and activations with 天美传媒 over the coming season.鈥�
Watch the and for more information about the partnership between 天美传媒 and AFC Bournemouth, visit
