BU graduates, Laura Bradley Chapman and Elisha Adams have raised the bar for marketing in the film industry, supporting the marketing of聽this year鈥檚 hit film, Barbie.
Elisha Adams is featured in gold and Laura Bradley Chapman stands to her right in pinkGlobally, Barbie has exceeded expectations, breaking box office records for the most commercially successful film by a female director, bringing in more than聽聽(拢276m) worldwide during its opening weekend.
The movie collaborated with more than 100 brands, including Airbnb, dating app, Bumble, OPI nail polish and many other leading beauty and fashion brands. Entrepreneur business news has headlined Barbie as a 鈥樷��.听听
Senior Marketing Manager at Warner Bros, Discovery, Laura Bradley Chapman, BA Advertising and Marketing Communications graduate worked in the聽marketing team to promote聽Barbie.
Laura said on : 鈥淟eading the UK marketing campaign for the Barbie movie has been the highlight of my career so far. I feel so proud, inspired, and lucky to be part of a team of Barbies and Kens that have poured their hearts into the campaign to do this very special film justice!鈥�
Laura worked on a project聽to create a series of Snap lenses, , which聽enabled Snapchat users to ride in the infamous Barbie car. Another filter, , used augmented reality (AR) to display Barbie branding over London鈥檚 Tower Bridge.聽
Elisha Adams, BA TV Production graduate and Film Marketing Executive at Warner Bros worked alongside Laura.聽Elisha said on : 鈥淭he past year working on this film has been a rollercoaster ride of epic proportion, and that鈥檚 putting it lightly.
"Where do I even begin, from sparkly pink buses and taxis to Selfridges windows featuring costumes from the film, every touch point throughout the campaign has been incredibly fun and incredibly PINK! To have been part of the marketing for Barbie has been such a joy and an honour, seeing all the incredible articles written about the campaign (and all the memes!) is a pinch-me moment for sure and a career highlight I鈥檒l treasure forever."
Dr Mona Seyed Esfahani聽and Dr Sae Oshima from聽BU Corporate and Marketing Communications, said:
鈥淲e鈥檙e proud of the achievements of our graduates and it is lovely to see examples of their work in industry take centre stage. The marketing behind the Barbie movie has shown the impact of a diverse, creative, and fun marketing campaign.鈥澛�
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