The International Centre for Tourism and Hospitality Research (ICTHR) is a globally leading centre for research in tourism, hospitality and related fields of study.

The international centre was established in 1996 as an interdisciplinary research centre at 天美传媒, and has conducted research projects for international agencies (e.g. the EU, UNWTO, USAID and Development Banks), national government organisations in the UK and around the world and private sector businesses and consortiums.

ICTHR has 24听research active members of staff, including 5 professors, and collaborates closely with other research centres at 天美传媒 such as the Sport and Physical Activity Research Centre and Centre for Sustainable Business Transformations.

ICTHR is part of the 天美传媒 Business School听and contributed to a submission in the 2021 Research Excellence Framework where 83% of the outputs in unit of assessment 24 鈥淪port and Exercise Sciences, Leisure and Tourism鈥 were identified as being either world-leading or internationally recognised.

In 2010, Bournemouth was recognised as being in the top 10 universities worldwide in tourism and hospitality research in Law et. al.鈥檚 assessment published in the Journal of Hospitality and Tourism Research. Bournemouth is ranked 11th in the world for Tourism and Hospitality Management in the听听and 17th in the world for Hospitality and Leisure Management in the 2022 .

Recent ICTHR research has included projects for research councils, government agencies and industry bodies.

Tourism management, marketing and etourism

Digital technologies are continually revolutionising the way that tourists experience destinations, from information search, through booking and technology use at the destination, and ICTHR's research is at the cutting edge of developing research in this ever-changing area, from research about how businesses interact with digital technologies (such as the ESRC funded "" project) to research on augmented reality (such as the EU funded "" project).

Management of tourism destinations is also often innovative in other ways,听and ICTHR research has been at the heart of recent research into managing accessible destinations (through the EU's "" project) and development of new tourism routes (the EU's "" project)

Tourism economics and impact modelling

From survey-based estimates of the value of tourism (such as ) to the construction of complex economic models (such as the Spatial Computable General Equilibrium model used in the Airport Commission's "" of airport expansion options), ICTHR's economics research embodies the application of the latest economic modelling techniques to tourism research questions. ICTHR research is used in industry reports, such as UK Music's "" assessment of the size and value of music tourism in the UK and assessments of the economic impact of .

Transport, travel, mobilities and sustainability

Travel activities are inherently mobile, and the movement of people, services, goods and information creates patterns of movement, with implications for sustainability.听 Given the complexity of these issues, cross-disciplinary and collaborative research is central to our exploration of these themes, for example research on mobilities and wellbeing (such as the EU funded 鈥溾 (SAIL) project incorporating health and tourism) and on how new technologies are impacting on business travellers鈥 lifestyles听(for example, the ESPRC funded 鈥溾 project).

Hospitality management

Hospitality management is a mainstay of the tourism industry and ICTHR has considerable expertise in the management, marketing and distribution channels of hospitality organisations and the development of multi-channel strategies for stakeholders in the hospitality industry.

Our recent research into management, marketing and human resources has examined marketing and customer relationship management strategies and the relationships between tourism, hospitality and wellbeing (such as the ESRC funded "" project) and on how hospitality organisations can use new technologies and partnerships to develop innovative products (an example in food nutrition being the听EU funded "" project).

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