Applications of Marketing Strategies in Construction Engineering and Research
Received Date: May 03, 2022 / Published Date: Jun 10, 2022
Abstract
Over the last decade the residential housing market has emerged as a profitable, fast-growing, and increasingly competitive sector of Sri Lanka economy. This research is to identify the housing attributes that have the most influence on home buyers, regulate whether the facility quality provided by residential housing suppliers significantly affects home buyers’ purchase decisions and to evaluate the influence of the socio-demographic characteristics of home buyers on the housing attributes and service preferences that influence their housing demands. While previous studies have investigated many aspects of the decision-making processes of home buyers worldwide, this paper has a limited understanding of the purchase behavior of Sri Lankan home buyers concerning residential housing selection and performance.
Citation: Rombacha F (2022) Applications of Marketing Strategies in Construction Engineering and Research. J Archit Eng Tech 11: 285. Doi: 10.4172/2168-9717.1000285
Copyright: © 2022 Rombacha F. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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