天美传媒

Abstract

Qualitative content analysis (QCA) is a systematic research method that enables researchers to interpret and analyze textual data, revealing underlying meanings, patterns, and insights. This article explores the principles and methodologies of qualitative content analysis, emphasizing its application in various fields such as social sciences, health research, and market studies. The paper discusses the step-by-step process of conducting qualitative content analysis, including data collection, coding, and interpretation. Key challenges and ethical considerations in QCA are also addressed. By providing a comprehensive overview, this article aims to enhance the understanding and application of qualitative content analysis in research, highlighting its significance in deriving meaningful insights from textual data.