天美传媒

Abstract

Qualitative analysis is a research methodology used to explore complex phenomena and interpret them through]a subjective lens. It involves analyzing non-numerical data, such as interviews, observations, and text, to identify patterns, themes, and meanings. The goal of qualitative analysis is to provide a rich description of the research topic and gain a deeper understanding of the experiences and perspectives of individuals or groups. Qualitative analysis involves several stages, including data collection, coding, categorizing, and interpreting. Researchers use various techniques, such as content analysis, grounded theory, and thematic analysis, to analyze qualitative data. They may also use software programs to assist in organizing and analyzing data. Qualitative analysis is commonly used in social sciences, such as sociology, psychology, and anthropology. It is often used in exploratory research, to generate new theories or hypotheses, and in evaluative research, to understand the effectiveness of interventions or programs.Qualitative research is often criticized for its subjective nature, lack of generalizability, and potential for bias. However,when conducted rigorously, it can provide valuable insights and a deeper understanding of complex phenomena.